Supply Chain's Unified Commerce Mandate

Shoppers don’t think in channels - they expect one seamless experience wherever they choose to buy. For retailers and consumer brands, that means supply chains, operations, and fulfilment hubs can no longer be managed separately for stores and ecommerce. They must be unified, intelligent, and able to respond as one. In this panel, senior leaders share how they’re using data, AI, and automation to move from reactive logistics to predictive, proactive networks - reducing costs, cutting complexity, and building resilient supply chains that power the promise of unified commerce.


Wednesday 10 June 09:00 - 09:40 Track 2

Add to calendar 06/10/2026 09:00 06/10/2026 09:40 Supply Chain's Unified Commerce Mandate Track 2 Europe/Madrid
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Speakers

Stefanie Schmid-Knappe

Managing Director, Logistics & Supply Chain, MediaMarktSaturn