Syte by Nayax is the leading product discovery and personalization platform for e-commerce retailers. Trusted by hundreds of brands across fashion, footwear, home & furniture, jewelry, and lifestyle - from pure-play D2C brands to large omnichannel retailers - Syte helps merchants meaningfully grow online revenue by delivering a more relevant, visual, and intuitive shopping experience.

At its core, Syte combines machine learning and AI to deeply understand a brand's catalog, automatically enriching every product with granular tags and attributes. These insights power personalized discovery touchpoints throughout the customer journey, helping shoppers get inspired, explore relevant products, and convert faster. As a bonus, the same enrichment that drives discovery also boosts SEO and generative search (GEO) visibility.

Key capabilities and outcomes:

AI-Powered Product Discovery: Visual search, recommendation engines, and smart filters help customers find the right products quickly, reducing friction and drop-off, and resulting in increased conversion and AOV.

Deep Catalog Enrichment: Automated tagging and attribute extraction improve product data quality at scale, driving both on-site relevance and organic search performance.

Personalized Customer Journeys: ML algorithms tailor the shopping experience to each visitor in real time, increasing engagement, conversion rates, and average order value (AOV).

Broad Vertical & Business Model Coverage: Purpose-built for fashion, footwear, home, furniture, and lifestyle, and flexible enough to serve both D2C e-commerce brands and complex omnichannel retailers.

Proven Revenue Impact: Syte clients see measurable improvements in conversion rate and AOV, with a platform built specifically to address the discovery gap between traffic and revenue.