09 - 11 June 2026Fira Gran Via, Barcelona
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Sierra

Sierra is the platform that helps businesses build better, more human customer experiences with AI. Founded by industry veterans Bret Taylor and Clay Bavor, Sierra enables companies to deploy autonomous AI agents that provide fast, personalised, always-on support across channels. Trusted by brands like Sonos, Next, and ASOS, Sierra’s flexible model meets customers where they are offering everything from enterprise-ready, fully supported deployments to build-your-own no-code journeys. Both CX and Engineering teams can move fast, choosing the right approach to fit their evolving needs.
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https://sierra.ai/uk
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Upcoming event dates:

Shoptalk Spring → Mar 24-26, 2026
Shoptalk Europe → Jun 9-11, 2026
Groceryshop → Sep 22-24, 2026
Shoptalk Fall → Sep 29-Oct 1, 2026

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