Pinpoint GmbH is a German high-tech startup delivering precise indoor positioning solutions powered by Ultra-Wideband (UWB). Its technology enables high accuracy inside buildings—where GPS fails. From airports and retail spaces to industrial sites and large event venues, Pinpoint transforms complex indoor environments into seamless, intelligent navigation experiences. In retail, precise indoor navigation unlocks new ways to enhance the shopping experience. Customers can be guided directly to desired products via a store app, significantly reducing search time—especially in large stores such as big box stores or DIY markets.

The technology also enables location-based services, such as displaying relevant offers or product recommendations along the route. These contextual interactions can drive impulse purchases and increase basket value.

In addition, retailers can integrate personalized services like guided digital shopping lists, targeted promotions, and navigation to service points such as assistance desks, checkouts, or pickup stations. Beyond improving the customer experience, indoor positioning provides valuable insights for retailers. Anonymized movement data reveals high-traffic areas and where customers spend the most time.

These insights enable optimized product placement, in-store path analysis, and A/B testing of layouts or promotions.