For more than 40 years, IDEO has helped create some of the world's most iconic consumer products and retail experiences. From designing early technological breakthroughs like the first-ever Apple Mouse to IKEA’s kitchen of the future, dancing robots and breakthrough shopping and hospitality experiences, we use human-centered design to solve your most difficult problems, allowing your brand to take ownership of its future.

Making the future in the consumer products and retail industry requires much more than finding better ways to do old things. Instead, brands have to uncover unexplored, untapped opportunities and ways to connect with customers that keep them ahead of the curve. At IDEO, we work with the world’s biggest brands (and their disrupters) at critical junctures—moments when they need to transform their strategy and offerings, navigate profound technological and cultural shifts, and find new chapters of sustainable growth—to redefine their trajectories.

Find out how design can set you apart, help you grow, and solve your toughest challenges.