Maeve AI (formerly Fit Collective) is the AI co-pilot for the future of fashion retail - built around a simple but radical idea: that the industry's innovation obsession with advertising and customer acquisition has come at the expense of the thing that actually determines whether a business survives. The product.

Maeve covers the entire product lifecycle in one place - from customer analytics and range planning through garment tech, buying, merchandising, ecom, returns performance and more - replacing the disconnected spreadsheets, siloed teams and end-of-season "oops" moments that cost fashion businesses billions in preventable profit loss every year.

Founded by Phoebe Gormley, Maeve works with some of the most loved fashion retailers and has achieved return rate reductions of up to 16% for its clients. For the first time, the data and technology exist to make fashion both more profitable and less wasteful - and Maeve is building it.