Dragonfruit is an AI-native platform that transforms existing CCTV into real-time, actionable insights across store operations, merchandising, and retail media. Using a hybrid edge + cloud architecture, Dragonfruit delivers identity-separated traffic, full customer journey analytics, and a digital twin of the store—without requiring new sensors or specialized hardware. Retailers, malls, and brands use Dragonfruit to measure true ad exposure and attribution, optimize labor and merchandising, and trigger real-time actions that improve conversion, reduce shrink, and increase revenue.