Retail Decoded

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Between volatile markets, AI hype and advice that cancels itself out, there's a lot to make sense of, and Shoptalk Europe 2027 decodes it.

It's the only truly pan-European retail show at this scale, bringing 4,500+ retailers, brands, investors, tech innovators and startups together for three days built around one question: what actually works, and what does it mean for your business?

Leave with clear answers, proven playbooks and the connections to act on them.
 

Insights, Decoded

Real case studies from 180+ senior leaders at Europe's top retailers and brands, across five stages, covering what worked, what didn't and what's coming next, with no clichés. See the 2027 Agenda

Connections, Decoded

The industry's most productive meetings programme co-matches you with the retailers, brands, startups, investors and tech partners who can actually help solve your challenges. Discover Meetup

Tech, Decoded

With 400+ tech players on one show floor, you can quickly spot the solutions that move the needle and skip the ones that don't.   See 2027 Sponsors & Exhibitors