01 - 03 June 2027Fira Gran Via, Barcelona
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VML

VML, a WPP agency, is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands that drive unparalleled growth.
 
We achieve this through our Connected Commerce 360 approach. We don't just build platforms; we engineer dynamic, interconnected ecosystems that empower enterprise brands to master the dual imperatives of modern retail: precisely 'selling to the bot' through intelligent data strategy and platform optimization, while artfully 'seducing humans' with authentic, emotive experiences. From social commerce to connected experiences, we orchestrate every element to deliver sustained, future-proofed commercial and customer growth.
 
Our expertise is showcased in innovative and award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestle, The Coca-Cola Company, and Wendy’s. Our global network is powered by 30,000 talented people across 60-plus markets.

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https://www.vml.com/
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Upcoming event dates:

Groceryshop → Sep 22-24, 2026
Shoptalk Fall → Sep 29-Oct 1, 2026
Shoptalk Luxe → Feb 2-4, 2027
Shoptalk Spring → Mar 22-24, 2027
Shoptalk Europe → Jun 1-3, 2027

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