Mapp Fashion is the data and personalisation platform built specifically for fashion. Our stylist-trained AI enriches each product with deep physical, contextual and intent attributes, giving retailers cleaner data, clearer discovery and a foundation for next-generation recommendations. This powers precise similar-item recs, relevant outfits and personalised curation that reflects how customers actually shop.

We solve the industry’s biggest blockers: poor product data, weak discovery, generic recommendations and margin lost to returns and discounting. With a proprietary 26k-attribute taxonomy, stylist QA and proven ecommerce uplift, Mapp Fashion delivers accuracy and relevance unmatched by generic solutions, all while working with the tools retailers already use.