Mapp is a marketing technology company helping retail and eCommerce brands turn customer data into measurable growth through cross-channel automation and advanced analytics.

Mapp Fashion is our dedicated data and personalisation platform built specifically for fashion. Our stylist-trained AI enriches each product with deep physical, contextual, and intent attributes, powered by a proprietary 26,000-attribute taxonomy and stylist QA. The result is cleaner product data, sharper discovery, and highly precise recommendations — from similar items to complete outfits — that reflect how customers actually shop.

We solve fashion’s biggest blockers: poor product data, weak discovery, generic recommendations, and margin loss from returns and discounting. Mapp Fashion integrates with existing retail tech stacks, delivering accuracy, relevance, and measurable ecommerce uplift beyond generic solutions.