Alexandra von der Grün

VP, Retail & Franchise - Europe Adidas

Alexandra is the vice president, retail and franchise for Europe at adidas, where she sits on the brand’s European Senior Leadership Team and leads the evolution of its owned and partner-operated network. Since stepping into the role in 2023, she has overseen the expansion and optimisation of adidas’ physical footprint across the region - shaping permanent and temporary acvtivations and pop-up stores that balance brand storytelling, operational excellence, and a consumer-first approach.