Join Europe's most senior audience of retailers, consumer brands, investors and tech innovators.
Shoptalk Europe is where the industry unites to reimagine how tomorrow's consumers will discover, shop, and buy, both in-store and online. You'll walk away with powerful ideas, practical tactics, and meaningful connections that every department across your business can use to drive real transformation.
AI and human ingenuity take centre stage at Shoptalk Europe 2026. As retail is transformed by AI and automation, retailers and consumer brands must embrace technology without losing the human authenticity the builds lasting emotional connection to their customers.
The winners will balance human and machine with art and science to unlock the next wave of growth.
Tomorrow’s insights from today’s pioneers
A snapshot of our community
This is how you Shoptalk
Razor-sharp insights
Discover real-world case studies and strategies from 180+ of retail's boldest leaders across five stages redefining tomorrow's retail innovations in-store and online.
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Mutually-matched meetings
Meet the right partners, faster. Get matched with retailers, consumer brands, startups, investors and tech providers who can help you solve real business challenges and unlock new growth. Discover Meetup
Tech discovery
Find or showcase the most forward-thinking retail tech that moves the needle, with 400+ tech players demonstrating solutions designed to streamline operations, improve customer experiences, and drive measurable results. See sponsors
Immersive experiences
From VIP store tours and premium dinners across Barcelona, to Europe's biggest industry party, you'll build powerful new connections through unforgettable experiences.
DISCOVER SHOPWALKSRetailer & Consumer Brand by vertical
Attendance by country
Let's get you Shoptalking
Become a sponsor
Showcase your brand and stand out in front of Europe's most senior gathering of retail technology buyers.
Retailers and consumer brands
We have multiple options for retailers and consumer brands. Apply to attend for free, or maximise your ROI by bringing your team.
Solution providers, analysts and consultants
Access everything: meetings, content, show floor and nonstop networking with the ticket for all retail solution providers, consultants, startups, investors and analysts.
