Reimagining the Agency of the Future

The agency model is being rewritten. As the worlds of media, commerce, and entertainment converge, agencies are redefining how they deliver value and relevance for their clients. In this panel, leading executives share how they’re evolving their structures, capabilities, and partnerships to stay ahead of constant change. From blending data and technology with creative strategy to building more agile, collaborative ways of working, they’ll reveal how agencies are reshaping themselves to lead this new era of marketing - and remain indispensable to the brands they serve.