Frequently Asked Questions
Your Resource for Everything You Need to Know About Shoptalk Europe 2026
Welcome to our frequently asked questions (FAQ) page, where you'll find answers to all your questions about Shoptalk Europe 2026. Whether you're curious about tickets, event features, or general information, this section is designed to help you prepare for an unforgettable event experience.Scroll down to see all the frequently asked questions (FAQ) and answers below to get started - enjoy!
General
Shoptalk Europe takes place over the course of 3 days from Tuesday 9 June at 09:30 AM CEST to Thursday 11 June at 4:00 PM CEST at the Fira Gran Via in Barcelona.
The badge collection desk is located on entry at East Access.
The badge collection desk is located on entry at East Access.
We recommend arriving in Barcelona on Monday afternoon for early badge pick-up (please note that badge pick-up is busiest between 9 am and 11 am on Tuesday, 9th June) and leaving no earlier than Thursday, 11th June, in the afternoon. Please be mindful of any after-show activities that you may have planned when booking your travel.
The Shoptalk Europe experience includes conference days and party nights. Prepare for smart-casual attire. The average high temperature during June is 25 degrees Celsius, whilst the average low is 18 degrees, making June lovely and warm. Keep this in mind when preparing for our outdoor evening event, at the Shoptalk Europe Party.
Yes, Wi-Fi will be available throughout Shoptalk Europe.
At Shoptalk Europe, prepare yourself for a culinary delight! On arrival, you can expect a selection of continental breakfast items. Lunch is served daily for a minimum of 2 hours so that you can refuel at a time that is convenient to you. All taking place throughout the three days; you can choose from a range of cuisines as well as grab’n’go options, which can be picked up on the way to meetings or to see world-class content. Between meals, you can also graze from the snack collection from our lounges including tea, coffee, & water served throughout the day.
Shoptalk Europe does not share or sell attendee contact information. We have not authorised any company to contact you. We recommend that you do not reply to or speak with any organisation claiming to sell the Shoptalk Europe attendee list and do not share your credit card information.
There is a complimentary cloakroom available during show open times. It is located at East Access, next to Badge Pickup.
Travel & Accommodation
Barcelona-El Prat airport has two terminals, T1 and T2, where around 100 airlines operate.
Direct access from the airport:
Direct access from the airport:
- By road: a 12-kilometre journey (C-31)
- Underground: L9 South (Fira and Europa/Fira stations)
- Bus: TMB line 46 (Pl. Europa stop)
- Taxi
We have a range of hotels with preferred rates reserved for a limited time, which are close to the venue – a short taxi journey away. Please see these available here.
Barcelona and its metropolitan area have more than 10,500 taxis, easily identifiable by their yellow and black appearance. Fira de Barcelona’s fairgrounds have taxi ranks to facilitate the arrival and departure of visitors.
All the taxis have a green light to indicate their availability, a visible taximeter with the amount to be paid and a system for payment by credit card.
All the taxis have a green light to indicate their availability, a visible taximeter with the amount to be paid and a system for payment by credit card.
Shoptalk Europe do not have a transfer service booked for the event from the airport due to arrival and departure times varying. Please be advised to either pre-book your airport transfer or taxi’s are an easy option on arrival in Barcelona.
Health & Safety & Accessibility
Medical and First Aid is located at the back of Hall 7 by the networking lounge and door 7.09. This can be located on all floorplans. Please get in touch with a member of the Shoptalk team if you need assistance.
The venue reception desks are fitted with DDA-compliant registration points for people in wheelchairs. All levels of the venue are accessible via passenger lifts, with low-reach buttons, braille, back mirrors and distress alarms.
Registration
The current registration price is posted on our website here.
Tickets can be transferred at any time until you print your badge onsite. To transfer your ticket, please contact Shoptalk Europe registration team: [email protected]
No, we do not offer any exhibit hall only or one day tickets. Tickets provide access to all aspects of Shoptalk Europe, including sessions, networking events, breakfasts, lunches, receptions, exhibits, etc. that are not private. We do not offer any exhibit hall only or partial attendance rates.
As stated in our Terms of Attendance and Participation, tickets to Shoptalk Europe 2026 are non-refundable. If you can no longer attend Shoptalk Europe 2026, please contact Shoptalk Europe registration team: [email protected]
Meetup at Shoptalk Europe
Meetup meetings will take place onsite during Shoptalk Europe 2026 in a dedicated area located in Hall 7 in the Exhibit Hall. All meetings will be scheduled based on everyone’s individual availability during the following times (note that all meetings are pre-scheduled):
Tuesday from 1:45pm-2:55pm CEST
Wednesday from 10:45am-11:55am & 2:55pm-4:05pm CEST
Thursday from 11:55am-1:05pm CEST
Tuesday from 1:45pm-2:55pm CEST
Wednesday from 10:45am-11:55am & 2:55pm-4:05pm CEST
Thursday from 11:55am-1:05pm CEST
Five weeks before Shoptalk Europe starts, we’ll reach out to guide you step-by-step through a simple process to participate in Meetup. Please see below for details...
Step 1: Complete your profile and share details about yourself and why you are participating.
Step 2: Request who you want to meet by reviewing the profiles of everyone participating and requesting who you would like to meet with - use filters and searches to make it nice and easy. Thousands of other attendees will be doing the same.
Step 3: Opt in to the new requests you’ve received from other participants.
Step 4: View your schedule! Download the Shoptalk Europe 2026 Mobile App and view your full meetings schedule!
Then, simply join your meetings onsite. And remember, all meetings are double opt-in, guaranteeing you'll only meet people you want to meet who also want to meet you.
Step 1: Complete your profile and share details about yourself and why you are participating.
Step 2: Request who you want to meet by reviewing the profiles of everyone participating and requesting who you would like to meet with - use filters and searches to make it nice and easy. Thousands of other attendees will be doing the same.
Step 3: Opt in to the new requests you’ve received from other participants.
Step 4: View your schedule! Download the Shoptalk Europe 2026 Mobile App and view your full meetings schedule!
Then, simply join your meetings onsite. And remember, all meetings are double opt-in, guaranteeing you'll only meet people you want to meet who also want to meet you.
Through the Meetup programme, you’ll participate in up to 16 meetings - limited only by your availability and mutual interest.
Every Shoptalk Europe attendee is welcome to participate in Meetup! If you register after 29th May, you will no longer be able to participate in the Meetup Programme.
Content
You can see all of our content sessions on our agenda here.
All sessions are included with your event admission ticket. We recommend arriving early to secure your seat
