2026 Agenda
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Europe/Madrid
(Invite Only)
Europe/Madrid
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(Invite Only) Europe/Madrid
Leading Through Transformation: Influencing Change From Global Organisations to Founder-Led Brands
(Invite Only)
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The Discovery Stage 1
12:45 – 12:55
You Bought the AI. Where's the ROI?
Speaker: Amanda Cole MACH Alliance, CMO at Bloomreach & MACH Alliance VP
Speaker: Danson Huang MACH Brand Ambassador and Global VP - Connected Commerce, Diageo
13:00-13:10
Data on Display: The Smart Digital Solutions Reshaping Retail Experiences
Speaker: Alastair Fraiser, Senior Sales Director UK & Ireland, Scala
13:15-13:25
Pentland Brands Fireside: Preparing for a Future of AI-first Discovery
Speakers: Ana Machado ds Silva, VP Digital Products, Pentland Brands Limited and Peyman Naeini Foiels CTO, Shopify
The Discovery Stage 2
12:45 – 12:55
Modernizing a Heritage Brand: How Le Creuset is Redefing Customer Engagement in the Digital Era
Speaker: Nico Beukes, UK&I & Nordics CEO, Insider One
13:00-13:10
The New Shelf; How AI Search Is Already Reshaping How European Shoppers Discover Brands
Speaker: Saga Torseke- AEO Specialist & Enterprise Advisor, Profound
13:15-13:25
Data as Packaging: How to Stock the Invisible Shelf on GCP
Speaker: Kasia Faber, Principal Architect, Google Cloud
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Click here further details
The Discovery Stage 1
12:45 – 12:55
You Bought the AI. Where's the ROI?
Speaker: Amanda Cole MACH Alliance, CMO at Bloomreach & MACH Alliance VP
Speaker: Danson Huang MACH Brand Ambassador and Global VP - Connected Commerce, Diageo
13:00-13:10
Data on Display: The Smart Digital Solutions Reshaping Retail Experiences
Speaker: Alastair Fraiser, Senior Sales Director UK & Ireland, Scala
13:15-13:25
Pentland Brands Fireside: Preparing for a Future of AI-first Discovery
Speakers: Ana Machado ds Silva, VP Digital Products, Pentland Brands Limited and Peyman Naeini Foiels CTO, Shopify
The Discovery Stage 2
12:45 – 12:55
Modernizing a Heritage Brand: How Le Creuset is Redefing Customer Engagement in the Digital Era
Speaker: Nico Beukes, UK&I & Nordics CEO, Insider One
13:00-13:10
The New Shelf; How AI Search Is Already Reshaping How European Shoppers Discover Brands
Speaker: Saga Torseke- AEO Specialist & Enterprise Advisor, Profound
13:15-13:25
Data as Packaging: How to Stock the Invisible Shelf on GCP
Speaker: Kasia Faber, Principal Architect, Google Cloud
Click here further details
15:00 - 15:10
Designing the Agentic Digital Shelf: How PepsiCo and Shalion are rethinking ecommerce stack and organisation
Speakers: Taisiya Merkulova, Director, Global Data & Technology - Digital Commerce, PepsioCo and Gael Peigné SVP Product Strategy & Marketing, Shalion
15:15 - 15:25
How Agentic Commerce is Redefining the Customer Journey
Speakers: Margaret Kuleta, Head of AI & Strategic Product Growth, PayPal and Moe Dhanji, Strategic Account Director, Commerce
The Discovery Stage 2
15:00 - 15:10
The Boozt Journey: From Nordic Startup to Fashion and Lifestyle E‑Commerce Powerhouse
Speaker: Tobias Sjölin, CTO Boozt Fulfilment & Logistics, Element Logic
15:15 - 15:25
Beyond the Feed: How DPG Media Beats the ‘Invisibility Trap’ to Win Gen Z
Speaker: Rich Baker - VP of Sales EMEA, SheerID and Imke Rodermans, Project Manager Marketing IT, DPG Media Group
Click here for further details
Europe/Madrid
The Discovery Stage 1
15:00 - 15:10
Designing the Agentic Digital Shelf: How PepsiCo and Shalion are rethinking ecommerce stack and organisation
Speakers: Taisiya Merkulova, Director, Global Data & Technology - Digital Commerce, PepsioCo and Gael Peigné SVP Product Strategy & Marketing, Shalion
15:15 - 15:25
How Agentic Commerce is Redefining the Customer Journey
Speakers: Margaret Kuleta, Head of AI & Strategic Product Growth, PayPal and Moe Dhanji, Strategic Account Director, Commerce
The Discovery Stage 2
15:00 - 15:10
The Boozt Journey: From Nordic Startup to Fashion and Lifestyle E‑Commerce Powerhouse
Speaker: Tobias Sjölin, CTO Boozt Fulfilment & Logistics, Element Logic
15:15 - 15:25
Beyond the Feed: How DPG Media Beats the ‘Invisibility Trap’ to Win Gen Z
Speaker: Rich Baker - VP of Sales EMEA, SheerID and Imke Rodermans, Project Manager Marketing IT, DPG Media Group
Click here for further details
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Europe/Madrid
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Colin Lewis
Retail Media.Works
(Conducted In Spanish)
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12:10 – 12:20
You Bought AI. Where’s the ROI?
Speaker: Danson Huang, Global VP - Connected Commerce, Diageo & MACH Brand Ambassador and Amanda Cole, MACH Alliance, CMO at Bloomreach & MACH Alliance VP
12:25 – 12:35
Scaling Retail Media Off-Site: Unlocking incremental growth beyond retailer walls
Speaker: Kevin Bhawnani Senior Lead, Verticals & Performance, Stackadapt
12:40 – 12:50
From Search Box to Shopping Agent; Preparing Your Brand for the Agentic Commerce Era
Speaker: Tess McManus, VP Sales EMEA, Profound
12:55 – 13:05
Rethinking Creative Production: From Bottleneck to Performance Multiplier
Speaker: Piotr Tomczuk, Head of Growth, Assembly
13:10 – 13:20
How JD Outdoors scaled five brands without slowing down
Speakers: Nichola Toner, Digital Director at JD Outdoors, Andy Burton, CEO, Tryzen and Peyman Naeini Field CTO, Shopify
The Discovery Stage 2
12:10 – 12:20
The New Rules of Visibility and Conversion in Agentic Commerce
Speaker: Luis Ribeiro VP of Technology, ZEOS
12:25 – 12:35
Beyond the Click: Unmasking the "Why" Behind Digital Friction
Speaker: Bali Aaron, Solutions Engineer, Fullstory and Fabian Alvares, Global Head of CRO & Experimentation, Pizza Hut
12:40 – 12:50
The Human Face of AI
Speaker: Simon Piper, Executive VP, Sales & Client Success EMEA, Skai
12:55 – 13:15
Rezolve AI, pending further information
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Click here for further details Europe/Madrid
The Discovery Stage 1
12:10 – 12:20
You Bought AI. Where’s the ROI?
Speaker: Danson Huang, Global VP - Connected Commerce, Diageo & MACH Brand Ambassador and Amanda Cole, MACH Alliance, CMO at Bloomreach & MACH Alliance VP
12:25 – 12:35
Scaling Retail Media Off-Site: Unlocking incremental growth beyond retailer walls
Speaker: Kevin Bhawnani Senior Lead, Verticals & Performance, Stackadapt
12:40 – 12:50
From Search Box to Shopping Agent; Preparing Your Brand for the Agentic Commerce Era
Speaker: Tess McManus, VP Sales EMEA, Profound
12:55 – 13:05
Rethinking Creative Production: From Bottleneck to Performance Multiplier
Speaker: Piotr Tomczuk, Head of Growth, Assembly
13:10 – 13:20
How JD Outdoors scaled five brands without slowing down
Speakers: Nichola Toner, Digital Director at JD Outdoors, Andy Burton, CEO, Tryzen and Peyman Naeini Field CTO, Shopify
The Discovery Stage 2
12:10 – 12:20
The New Rules of Visibility and Conversion in Agentic Commerce
Speaker: Luis Ribeiro VP of Technology, ZEOS
12:25 – 12:35
Beyond the Click: Unmasking the "Why" Behind Digital Friction
Speaker: Bali Aaron, Solutions Engineer, Fullstory and Fabian Alvares, Global Head of CRO & Experimentation, Pizza Hut
12:40 – 12:50
The Human Face of AI
Speaker: Simon Piper, Executive VP, Sales & Client Success EMEA, Skai
12:55 – 13:15
Rezolve AI, pending further information
Click here for further details
(Invite Only) Europe/Madrid
Leading High-Performance Teams: Humanity, Accountability and Resilience in Volatile Times
(Invite Only)
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Europe/Madrid
(Invite Only)
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Constructor
Co sponsors:
Athos Commerce and Barrows Connected Stores
Europe/Madrid
Headline Sponsor:
Constructor
Co sponsors:
Athos Commerce and Barrows Connected Stores
Europe/Madrid
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13:40 – 14:00
AER and the Future of Retail in Spain: Industry Collaboration, Knowledge and Emerging Trends
Speaker: Domingos Esteves, Coordinator, AER and Mar Melero, Committee Member, AER
13:25 – 13:35
Unlocking International Markets: seamlessly expand your reach with Kaufland Global Marketplace.
13:40 – 13:50
Asia's Best Kept Secret: "Not All Local Is Local: What It Actually Takes to Win Payments in Asia
Speaker: Alicia Vasquez, Head of US Go-to-Market, Xendit
The Discovery Stage 2
13:10 – 13:20
The Store Is the Most Powerful Media Channel You’re Undervaluing
Speaker: James Hay, CEO, Barrows Connected Store
13:25 – 13:35
AI-Powered Customer Journey Optimization
Speaker: Christopher Broque, VP Sales South Europe, AB Tasty
Click here for further details Europe/Madrid
The Discovery Stage 1
13:40 – 14:00
AER and the Future of Retail in Spain: Industry Collaboration, Knowledge and Emerging Trends
Speaker: Domingos Esteves, Coordinator, AER and Mar Melero, Committee Member, AER
13:25 – 13:35
Unlocking International Markets: seamlessly expand your reach with Kaufland Global Marketplace.
13:40 – 13:50
Asia's Best Kept Secret: "Not All Local Is Local: What It Actually Takes to Win Payments in Asia
Speaker: Alicia Vasquez, Head of US Go-to-Market, Xendit
The Discovery Stage 2
13:10 – 13:20
The Store Is the Most Powerful Media Channel You’re Undervaluing
Speaker: James Hay, CEO, Barrows Connected Store
13:25 – 13:35
AI-Powered Customer Journey Optimization
Speaker: Christopher Broque, VP Sales South Europe, AB Tasty
Click here for further details
Europe/Madrid
(Invite Only)
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